After 15 Failed Attempts, We Finally Understood Why
Like you, we tried everything. Patches that didn't touch the cravings. Gum that felt like a chore. Cold turkey attempts that lasted three days.
That's when it hit us: the problem wasn't just the nicotine. It was the ritual.
Every trigger — coffee, stress, boredom, driving — had a routine wired into it. Your hands needed something to hold. Your lungs needed that breath. Your brain needed the pause.
Nothing replaced the ritual without the nicotine. So we built it.
Auro exists because switching to something healthier shouldn't feel like losing a part of yourself. It should feel like finally getting free.